In the Consumer Products and Business to Business Markets We Tend To Be Used in the Situations Outlined Below

  • Brand Behavior
    • Understanding what is driving behavior with existing brands, the emotionality surrounding them and competitive brands, setting up an Ideal, also looking at how campaigns need to change.
    • What is the level of emotional engagement for each brand and why it exists (quantify the emotional mindsets; attracted, maybe, apathetic and unattracted) and how to change it.
    • Looking at different offers or promotions and whether or not they will be brand lifting.
  • Marketplace Changes
    • Understanding what a new competitor may do to existing brands, how emotionally attractive new competitors can be for specific audience groups.
    • Understanding how different promotional offers from competing companies can change brand perceptions.
  • Looking at the Effect of Dealer/Retailer Buying Experience
    • Understanding how the dealer experience can affect emotional motivation toward the brand
    • Looking at the shopping and buying experience
    • Understanding how the consumer views the buying experience
    • Researching emotions pre buying and post buying