• Princeton Brand Econometrics in simulated test markets showed Brain Surgery message outperforms messages from other methods at 3-1 ratio
  • Princeton Brand Econometrics in forecasting model showed Brain Surgery messages optimize sales potential over any other messages
  • ARS says Brain Surgery message when put into monadic test had the highest score they have ever seen and 25% better persuasion than the second choice
  • Increased sales by over 100% in OTC brand, and 90% in RX brand within one year by just changing the message