More than 85% of decisions are guided by often-unspoken emotional priorities.
There is a gap between what audiences say they will do, versus what they actually do.
We call this the say/do gap.
Brain Surgery is the expert at uncovering these often-unspoken emotional priorities, which guide more than 85% of all behaviors.
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What we do.
Brain Surgery Inc. helps the world’s best brands win in the world’s toughest markets.
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Who we serve.
We primarily work with pharmaceutical companies, but our experience spans many industries.
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Who we are.
Brain Surgery, Inc. is the world’s leading marketing neuroscience consultancy.
Resources
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How Do you Account for Cognitive Bias in your Market Research?
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What Are “Emotional Priorities” and “Emotional Drivers” and Why do They Matter?
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Why Marketing Neuroscience is Critical in Today’s Marketing Environment
Our Experience
