We Follow the Natural Neural Process
Following the Neural Loop
Our innovative hybrid approach aligns with the brain’s natural neural loop. The Brain Surgery process of gathering emotion and reason together reveals both automatic brain information (non-conscious) and conscious brain information providing the whole picture a key to understanding behavior.
Emotion Needs Reason
Choices, decisions and behavior are the result of Emotion and Reason functioning together (not independently). They are connected with the emotion firing first and marking the reason which drives; choice, decision and behavior.
We uncover the “Why” behind choices, decisions and behavior. When a respondent uses their own language to describe why they feel an emotion, it illuminates what will cause behavior.
Emotion Based Insights Provide Optimal Attraction
Predictive- Why Our Insights Work
Experience – Over 300 brands in 29 countries
Expert At Hard to Reach Audiences
MEET - NEW IMPLICIT INSIGHT TOOL
About Brain Surgery
Number of Brands
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Why Brain Surgery?
Predictive, fast and affordable (yes, you get all three). Our innovative approach typically provides answers that would require 3-4 traditional approaches. The output yields decision making information that stimulates innovative audience centric thinking.
Aligned with Neuroscience
Neuroscience has revealed that emotion and reason work in an interdependent way when anyone is making a decision. The Brain Surgery approach captures this emotion reason connection which provides decision altering insights for Marketers.
Present value baseline information is created in each survey and compared to a database of normative information offering clients real time evidence to support decisions.
Results must be predictive in order to help Marketers make key decisions. The Brain Surgery results are predictively valid. The output helps clients develop optimal marketing strategy elements (positioning, benefit ladders, message input, message output) and inform execution.
Efficient Hybrid Approach
Delivered 4 weeks from when the survey is launched in the US and 6 to 8 weeks for findings and final report outside the US. Testing studies are delivered two weeks after launching the study in the US and 3 to 5 weeks outside the US.
They have helped us position and launch a number of very important brands. Their tools are very accurate, innovative and easy to work with and they now have psychologists in over 29 countries. I often like to say that they offer: ``Innovation you can trust and Innovation that is validated``. They are good partners to have on your team.Shire
Brain Surgery's work uncovers the role of emotions, which is very different from other methods. It truly gave us the answer and their results are easy to use. Not only do they stick with you and hold workshops, I've even had them out in the field with my reps. They are superior and a large reason our brand has grownMerck